Google Knows Everything: How To Use Google Search Without Being Tracked On.

Use Google Search Without Being Tracked.

Google is synonymous with search, having founded its empire 20 years ago on its ability to deliver faster, more accurate results than the contemporary search engines such as AltaVista, Lycos, and poor old Ask Jeeves

The verb ‘to Google’ was even added to the Oxford English Dictionary in 2006, meaning “to find information on the internet”, and it’s the default search engine in most (non-Microsoft) the browser and smart devices (though Amazon’s Alexa uses Bing).

As it is known by everyone that Google stores your personal information, your password, your card number, your search history, and many more other sensitive details, and yet we cannot boycott them all on privacy ground. Because their tools are too good, too easy to use and free for us. Now one question may come to your mind…..

          

What Google Does with Your Data?

Google’s business model is almost entirely based on targeting us with search results, adverts, recommendations and other data from its partners, which it believes to be relevant to our interests.

As 90 percent of Google income comes from advertisement and Google use your search history and voice to show you the relevant ads on the different websites you visit.

Every a term you search for in Google is stored by the company, along with your IP address, the location of the device that you’re searching from and the links that you click in search results.

Also, Read- What are the things you must Block Online.

Your search data is used to help Google “build better services” and, of course, target you with “relevant” personalized ads from its partners. This is where things get really creepy because these ads are based on a marketing profile that Google creates about you, which includes details of your location, gender and age, and what Google deduces to be your hobbies and personal and professional interests. 

The ads don’t only appear next to Google searches, but track you around the web to the millions of other sites in Google’s ad network.


How Google Collect all Your Data?

According to Google’s privacy policy (policies.google.com/privacy), it collects this data using “cookies, pixel tags [hidden trackers], local storage, such as browser web storage or application data caches, databases and server logs”, which is quite an arsenal of the info-gathering method. You can enable or disable the cookies in Google Chrome.


Does it mean Google is listening to us all the time?

Well, the answer is yes, Google is listening to you all the time. You might get shocked after knowing this but it true, even you are not searching anything on Google but talking about some topic, Google is going to show you ads related to the topic you are talking about before.

You can try this yourself, just hold your phone and open Google search but don’t search for anything. Now talk about some random topics like birthday gifts or pets. Next time when you are going to visit some websites containing Google ads. You will notice the ads showing is related to the topic you are talking about before.    

How To Stop Google from Tracking Your Data?

There are few ways to do so-

CONTROL THE ADS GOOGLE IS SHOWING YOU.

You can view your ad profile, with all its scarily accurate and amusingly inaccurate assumptions about you, at adssettings.google.com. This page also lets you turn off ‘Ad personalization’, which means you’ll still see ads but not the relevant ones. And after Google's new update, you can't even use Ads Blockers to block Google showing you ads.


Stop Google showing you ads
Ads are based on the personal info you’ve added to your Google Account, data from advertisers that partner with Google, and Google’s estimation of your interests. You can also check, what are the topics of the ads Google thinks you are more interested in. To do so-


Go to your Google account, click on 'Ad personalization' and that option you can see all the topics which Google thinks you are more interested in. 

topics which google think you are interested in

DELETE YOUR GOOGLE SEARCH HISTORY.

In fairness to Google, it’s recently become more transparent about what data it collects about you and why, and now it makes it easier to delete your search history.

When you open the Google homepage in your desktop or mobile browser, you can now Click or tap the menu button in the top-left corner and select ‘Your data in Search. From there, you can delve deeper by choosing Search Activity or Google Activity before selecting the buttons next to each entry to delete it or discover more.


delete your search activity from Google

To make life more even easier, there are options to remove your last hour’s search activity or delete the lot in one go.


stop google recording your voice and audio

What’s more, you can ask Google not to save your web, app, voice and audio activity in the first place to prevent future privacy problems.

However, even after deletion, it still maintains records about your searches, remembering that you searched for something at a specific time and date, albeit not what you specifically search for.

SWITCH FROM GOOGLE TO OTHER SEARCH ENGINE.

After following all the above processes, if you still worry about your online privacy. You can use an alternative search engine that promise not to track their users such as, DuckDuckGo or Startpage.com.


Use DuckDuckGo search engine for better privacy

DuckDuckGo never track your search or any other personal data from their users. You can visit the DuckDuckGo official website to know more about their privacy policy.

The another search engine you can trust for your privacy is Startpage.com. This privacy-focused search engine uses Google search results, but with none of the intrusive baggage, so you can quickly find stuff online without stuff also finding you.

use startpage search engine for your privacy.


Unlike Google, Startpage.com doesn’t store your searches, record your IP address, implant tracking cookies on your device or share your personal information with third-party companies and government agencies. You can also use some best privacy browser which offers the most secure and hassle-free to browsing the web in private. 


If you we stop sharing our personal data, we’re not much use to Google, but Google can still be very useful to us.

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